Empowering Women Artisan Through Technology (ICT)

Description

Approach and Methodology
Organizational Understanding of the objectives of the Project Digital Transformation and India India is experiencing a robust phase of digital transformation. This trend is expected to accelerate in the coming years. The way businesses conduct trade is evolving. Online platforms enable businesses to operate from any location. Digital platforms eliminate the necessity for physical travel. Businesses can connect with customers without the constraints of geographic location. Businesses can directly reach customers from the comfort of their homes. This reduces the reliance on traditional distribution channels. Rural India’s PotentialRural India is highlighted as having immense potential. Creativity and a fast ability to learn new things are identified as strengths. Empowering Women in Rural India Women in rural India are specifically mentioned for their various skills. The emphasis is on nurturing these skills and providing support. There is a call for providing hand-holding support to individuals in rural areas. The focus is on sharpening skills and creating awareness about online platforms. There is recognition of the untapped potential among women in rural areas. Empowering them through skill development and awareness can contribute to their economic participation.

S No. Deliverable
1. Identifying 150 rural women artisans
2. Conduction of baseline survey & need assessment of the beneficiaries with the preparation of implementation plan (will be done by nasscom foundation with support of the organization)
3. Mobilization and selection of 150+ rural women Artisans
4. ToT of IP trainers on prescribed content
5. Training of 150+ rural women Artisans
6. Handholding of the trained beneficiaries - Identify opportunities - create a roadmap, enablement and market linkage
7. Mentoring the beneficiaries on markets, scheme awareness, and the use of digital transformation in business and operation towards economic growth and empowerment, access to finance
8. End line assessment to measure and assess the progress of the project against the desired outcomes.
9. Human impact stories (case studies) of successful enterprises by women
10. Weekly & Monthly Reporting on suggested formats along with Narrative and comprehensive reports

The Objectives of the Scheme are:

  • How we approach:
  • i)To Identify Women Artisans: Identify women artisans based on predefined eligibility criteria. Contact at Each Village:
  • ii)Reach out to each village and engage with various stakeholders such as Self Help Groups, Sarpanch, Gram Panchayat members, school teachers, Dairy Mandali, local government authorities, Asha workers, etc.
  • iii)Distribute Pamphlets: Distribute pamphlets about the NASSCOM schemes, outlining their benefits for women along with eligibility criteria. Include the local contact person's name, phone number, and the office address in Dahod.
  • iv) Conduct Seminars/Workshops: Conduct seminars/workshops at the village level to discuss our support initiatives and outline the roles and responsibilities of each stakeholder.
  • v)Form Distribution: Distribute forms to interested women, detailing the application process.
  • vi)Filter Applicants: Filter applicants based on criteria such as enthusiasm, interest, and timing availability for interviews.
  • vii)Interview and Selection: In the final stage, conduct interviews to select approximately 150+ rural artisan women.
  • viii)Trainer Identification and Association Contract: Identify trainers based on project requirements and establish association contracts.
  • ix)Conduct trainer training sessions with industry experts to enhance their skills.
  • x)Project Staff Recruitment: Hire personnel for the project, including Field Officers, Project Officers, etc.
  • xi)Identify local resource persons who can serve as effective field officers.
  • xii) Training for Rural Artisan Women: Implement a two-month training program for rural artisan women.
  • xiii)Cover various aspects, including digital platforms and market requirements.
  • xiv)Product Identification and Market Alignment: Based on the beneficiaries' skills and market demands, identify products suitable for both online and B2B markets.
  • xv)Marketing Planning and Product Finalization: Under guidance of the NASSCOM Foundation to plan marketing strategies. And Finalize products in alignment with